Client Challenge: AIHA needed to maximize their conference investment and make the most of key findings for both onsite attendees and remote participants. In addition, they wanted to take full advantage of the rare opportunity to meet with and train the Board of Directors and its many newly appointed members.
Brand Spoken Solution: We traveled to Salt Lake City to establish the AIHA Network – a custom conference coverage narrowcast of thought leader interviews, conference events, and more. This multimedia solution brought their annual conference from the convention hall to users onsite and around the world via YouTube, Facebook, Twitter, and LinkedIn. By capturing the conference, we were able to extend its immediate reach and create long-term resources for multiple uses over the coming year. In addition, during a time of critical crisis communications we provided executive media training for board members including mock interviews and strategic messaging.
Learn more about our events services.
Find out more about our work with non-profits.